Mediacom won Thinkbox TV planning award for the best use of TV innovation. The printed edition actually has a small mention to the enabling technology that made it possible and the company behind it, Packet Vision. I know that nobody ever cares much about the technology when it just works, but as part of the [...]
TV advertisement as we know it In short, TV advertisement works as follows. Advertisers through media agencies buy advertisement space from content providers (usually TV channels), and the content is distributed across several mediums (cable, satellite, freeview, etc). The advertisement target a broad range of viewers, typically performing some very basic time based (day/prime) or [...]